Aromatica Parfums
At Aromatica Parfums, I built and managed a complete influencer leads system that streamlined outreach and relationship building with Vancouver-based creators. I researched, categorized, and tracked influencers in a centralized database, ensuring every contact was organized by relevance, engagement, and potential brand fit. Using this system, I personalized outreach campaigns, scheduled in-store visits, and maintained follow-ups to secure consistent collaborations. Alongside this, I led marketing and brand growth initiatives by executing multi-format content shoots, creating Reels, Stories, and in-store campaigns that amplified Aromatica’s luxury identity. I developed detailed briefs, campaign PDFs, and structured workflows to keep the team aligned on visuals, messaging, and tone, positioning Aromatica as a modern, creative, and community-driven fragrance brand.
